Dr Fredrik Verkroost


Fredrik is a highly experienced CEO and Board member, having recently transformed the Unified Communications business of NEC Europe following the development and turnaround of a host of technology-based SMEs – some through to IPO. 

He was previously deputy CEO & CCO for the Nasdaq listed mobile satellite operator ICO Global Communications, and on the management boards of Landis & Gyr / Electrowatt (now Siemens) and Square D (now Schneider-Electric). 

Fredrik is also a member of the IET Policy Panel for Innovation & Emerging Technologies, and a Mentor for the Satellite Applications Catapult

Martin Stanley 

Founder & Managing Director

Martin has 20 years of experience in the Arboricultural industry, in recent years specifically in the electricity / utility sector and worked as a second tier contractor to primary vegetation contractors who carried out work for Scottish Power Energy Networks, Western Power Distribution and UK Power Networks.

He has created a number of patents for practical use in the service and utility sector.

Vesa Leppanen

NED Technology

Vesa leads the technology strategy and management of geospatial modelling. He has been in the industry 20 years, 10 years of which he spent in the US developing and patenting LiDAR processes for vegetation management that the industry uses today.

Julian Martin-Redman

Commercial Director

Julian is responsible for financial; corporate and social impact governance. He trained as a stockbroker and has 20 years’ experience in building large scale technology interfaces and financial applications to bring efficiencies to complex processes.

Julian gained a Masters of Business Administration from Warwick Business School.

Peter Barnes


Peter is responsible for company operations, project and service delivery. He has 35 years’ experience in technology, programme, transformation and change management with global blue chip companies.

Peter gained a Masters of Business Administration from The Open University.